Solutions

External Communications

Social media can be very effective tools to communicate with your online audiences. Imagine topical blogs allowing your thought leaders and specialists to have a direct, two way relationship with your clients. Update your investors with a regular strategic podcast delivered right to their desktop or MP3 player. Videocast your latest product demo in a new and fashionable way. Ease the life of those who rely on your company information (reporters, analysts, clients, business partners) by implementing RSS feeds and offering branded news readers.

Blackline can help you in each step along the way, from strategy to execution through coaching and training. We can also provide you with online monitoring reports and tools.

Internal Communications

Employees want to get involved with the company but do they have the tools ? Is their voice heard by management and do they receive pertinent information related to their job ? The combination of wikis and blogs is a very powerful one for an organisation who wishes to really involve its employees.  Blogs allow for personal views, comments and knowledge sharing while wikis increase collaboration, tend to decrease email traffic within teams and keeps knowledge available and sharable.

Blackline can help you chose the right approach, train teams and project manage the roll out of these tools within your organisation. We have extensive change management experience and believe that it is not about the tools but about the will to change.

Crisis Communications

Speed is of the essence in a crisis and you want to be prepared for the worst. But let's face it, in most cases organisations are taken by surprise. Imagine having a crisis communication platform ready in minutes with the ability to update your constituents through posts, email and sms all at once and automated.

Next to crisis preparedness training and coaching offered by Leads United, our sister agency, Blackline can help you with implementing the right online tools. We can train and coach your crisis team to use the latest online communications methods such as RSS feeds & microblogging. We can also provide you with basic and in depth online monitoring tools.

Events/Conferences

Events & conferences are great but why do we attend them...? Mostly to learn something new but always to meet someone new. Networking has become one of the main reasons to attend industry conferences or events. At the same time an event or conference brings together so much information and knowledge that it would be a crime not to capture this and re-use it in different forms. 

Blackline can help you by setting up pre- during & after event online social networks so that your visitors can see who will be there, pre-arrange meetings and keep in touch afterwards.  We can also delegate our professional bloggers, videocasters and podcasters to document your event as it happens.