OUR STORY
Philippe Borremans, Managing Director.
Philippe started his business communications career at Porter Novelli International, a global public relations firm in 1995. During his 4 year stay as a PR Consultant he worked for organizations like Federal Express, Iomega, Monsanto and the Association of Plastic Manufacturers in Europe .
In 1997 he started to specialize in crisis communications and in - what was then called - “online PR”. His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls. From then on applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.
In October 1999 – just in time for Y2K - he joined IBM Belgium in the function of Public Relations Manager for the IBM Global Services business unit. Later he was asked to hold the responsibility for all external communications of all IBM business units in Belgium & Luxembourg.
From 2005 onwards Philippe held a European coordination role for IBM ’s online communications activities and the use of social media in the context of public relations. He managed a virtual team of 7 colleagues across Europe.
From June till December 2007, Philippe was responsible for business development in Belgium, the Netherlands and Luxembourg for innovation covering, among other things, narrowcasting, virtual worlds, serious gaming and web2/3.0.
Philippe is a founding member of the International Association of Online Communicators (IAOC) & a full member of the European Association of Communications Directors (the EACD).
Dian Wahlen & Leads United
Dian started her career in communications as Press Officer & Congress Organizer for K.VIV, the Flemish Professional Associations of Civil Engineers. For 5 years she was responsible for generating, organizing & promoting conferences, seminars and exhibitions in different fields & industries - both with a national and international scope. Later she joined NCR as a Communication Manager, where she acquired expertise in the marketing of hardware, software & services. After moving on to Solid Automation, an NCR partner, she faced the challenge of building up a brand new communications department.
In 1993 she started a communication agency: Leads United. Valued by both the media and its clients, Leads United is proud of its impressive portfolio of major league clients e.g. IBM, eBay, Benevol, Truvo, Danone, Samsung, Logitech, Getronics, GE Healthcare, Scania, Capco, Delcredere/Ducroire, Pentair Pool Products Europe, etc.
In 2007 Dian Wahlen was elected President of the Board of Directors of the Belgian Public Relations Consultants Association (BPRCA). In her little spare time she enjoys sports & motor biking.
Leads United is a communication agency with a clear goal in mind - highlighting our clients’ brands, ideas and activities in the minds of the relevant target audiences. Leads United was formed in 1993 and currently operates in Belgium, Luxembourg and The Netherlands. Media relations, internal communication and crisis communication form the core of our business.
From their initial high-tech and Internet portfolio, they have grown into a full-service agency working for major-league clients in a wide range of sectors, government bodies and non-profit organisations.
On behalf of multinational accounts, Leads United operates within several PR networks to reach global markets with consistent messages and localised programmes. Leads United is a full member of ECCO (a network of independently owned and operated PR and marketing communications consultancies around the world).
In June 2005 Leads United was honoured with the prestigious E-Work Award 2005 for SMB. An initiative of the Flemish Government for those companies that undertake major efforts to integrate e-work into their daily business processes.
In 2008 Leads United will celebrate its 15th anniversary.
