Today we've been live blogging the European Transport Forum here in Brussels.

This 3 day conference discusses integrated vehicle safety, cutting CO2 emissions, and urban mobility and is an initiative to create an open platform to debate transport related issues in Europe.

Both my colleague and I are blogging the conference as it happens.

Pieter takes notes there and then while I run around an take video coverage and/or take pictures so we can re-create some of the atmosphere of the event.

I have blogged about the advantages of live blogging conferences and events before and must say it is still a very underused approach to marketing and business communications.

Our client, the European Transport Forum, clearly understand the value of this approach;

• content archived online & ready for re-use,
  
• direct feedback from online audiences,
  
• the ability to replay conference coverage and of course the fact that
  
• all this content can be syndicated to other websites, blogs etc...

We also created a separate YouTube channel to host the videos we shot and are ready to live blog the second day tomorrow.

If you are interested in transport, logistics etc... please follow us online and don't hesitate to comment and/or interact. It is all possible through the live blog service.